Which of the following is true?
I. The strategic plan is stated in product terms.
II. The strategic business plan is stated in financial terms.
III. The strategic business plan is developed from the strategic plan.
A) I, II, and III
B) II and III only
C) I and II only
D) I and III only
E) None is correct.
B
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Which of the following best describes customers who tend to be dissatisfied or somewhere in the middle, switch to competitors, and are unhappy with you?
A) Loyalist/Apostle B) Defector/Terrorist C) Mercenary D) Hostage
How do firms most likely benefit from self-produced events?
A) saving time associated with putting on the event B) sharing the burden with other firms and promoters C) tailoring the event to the firm's products and customers D) reducing the costs of coordinating an event with other firms E) receiving advice from professional event managers