The “Product” component of the marketing mix is defined as:

Ans: The goods and services offered

Business

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All of these statements concerning whole life insurance are false EXCEPT

A) Policyowner can take out a policy loan up to the face amount B) When a whole life policy is surrendered, income taxes may be owed C) Coverage is normally temporary D) The death benefit is not affected by outstanding loans

Business

_____ are long-term, nonequity associations between a company and another in a foreign market.

A. Consortia B. Exporting arrangements C. Strategic understandings D. Contractual agreements E. Joint ventures

Business