In most cases, what is the primary goal of issues management?

a. measuring digital media velocity
b. responding to customer concerns
c. protecting a company’s reputation
d. avoiding extensive corporate litigation

c. protecting a company’s reputation

Communication & Mass Media

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Harvey is launching a tutoring business targeted toward third to sixth grade students in his town. He creates a package that includes a letter introducing his business and its benefits and inserts a brochure

Harvey also provides a reply card that each person can fill in and mail back to him. He sends this package out to 50 households. What kind of package did Harvey prepare? a. Direct mail b. Announcement c. Poster d. Business letter

Communication & Mass Media

Michael Anderson is running for student body president at a small, private, Catholic

university. The students that attend the university are mixed between liberal and conservative, with a huge population of students who are undecided/uninterested in politics. There is a large freshmen population this year. One of his major issues is to promote more campus involvement in campus activities. Put yourself in Michael's position and write out the demographic traits for his audience. Then, develop ideas on how to approach the audience with your ideas on promoting campus and civic engagement. What will be an ideal response?

Communication & Mass Media