In communicating corporate social responsibility to key stakeholders, two-way, ______ dialogue is best, particularly when communicated via social media.
a. transparent
b. discreet
c. calm
d. passive
a. transparent
Communication & Mass Media
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As audience members, if we prefer to listen to complex information that is interspersed with facts and details, we are
a. critical listeners. b. action-oriented listeners. c. analytical listeners. d. task-oriented listeners.
Communication & Mass Media
_________ are used to compare firms to their own financial history, to other companies, or to industry averages
a. Income statements b. Net present value analysis c. Financial ratios d. Break-even analysis e. Annual reports
Communication & Mass Media