The behaviorist perspective was pioneered by ________, who first argued that psychological research should seek the laws that govern observable behavior
a. Sigmund Freud
b. John Watson
c. Mary Calkins
d. B. F. Skinner
Answer: b. John Watson
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What two factors are associated with what direction we take for our lives?
a. commitment and dedication b. confidence and dedication c. motivation and drive d. credentials and motivation
Why are cognitive psychologists less interested in the information-processing approach than they were in earlier years?
a. They now realize that the complexity of human thinking requires more sophisticated models. b. They acknowledge that behaviorist principles can explain memory more effectively. c. They argue that the model does not distinguish sufficiently between short-term memory (working memory) and long-term memory. d. They point out that the model works only for visual information, rather than for auditory information.