For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objectives.

What protocol is used to measure intensity of attention to a television program?

A) fMRI B) Eyes on screen C) Focus intensity scale D) Secondary Task reaction time E) EEG

Answer the following statement(s) true (T) or false (F)

1. A key to media literacy is an awareness of the variety of media effects. 2. An immediate effect lasts only for a short period of time. 3. Long-term effects happen only after many exposures to media messages. 4. Media only seem to exert a negative influence on society. 5. You can experience intentional and unintentional effects at the same time.