An ideal marketing penetration strategy would be to offer cash backs and discounts on products to customers
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A firm using the market penetration alternative would try to increase market share among existing customers. An ideal marketing penetration strategy would be to offer cash backs and discounts on products to customers.
You might also like to view...
A chain with 100 stores is currently opening between 7 and 10 stores per year. What performance measure most accurately reflects continuing sales productivity?
a. total sales b. sales increase on a year-to-year basis c. compound sales growth d. sales per square foot in stores open one year or more
Consider the simple 3-station assembly line illustrated below, where the 2 machines at Station 1 are parallel, i.e., the product only needs to go through one of the 2 machines before proceeding to Station 2
What is the throughput time of this process? A) 12 min. B) 20 min. C) 38 min. D) 18 min. E) 58 min.