Answer the following statement(s) true (T) or false (F)
1. It is acceptable to use the same writing style for the general public and business audiences.
2. Understanding your reader allows you to write concisely and effectively.
3. The starting point of Schramm’s 1954 Model of Communication is: “Message encoded by the transmitter.”
4. When writing according to AP style standards for a news release, always abbreviate the days of the week.
5. Never capitalize the first letter of a sentence fragment contained in a quote, per AP writing guidelines.
1. FALSE
2. TRUE
3. TRUE
4. FALSE
5. TRUE
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According to the book, which of the following contexts are affected by a person's physical appearance?
a. education b. persuasion c. interview situations d. dating lives e. all of the above are contexts that are influenced by physical appearance
The assumption that ‘the more a person is exposed to a media construction of reality, the more it is believed’ is an example of:
A. The relationship between mass media and cultural learning. B. The relationship between media technology and audience. C. The relationship between ethnic majorities and ethnic minorities. D. The relationship between newspaper industry and television industry.