Marketers classify innovations based on their ________

Which of the following is true about benefits administration?

A. Benefit packages always start as soon as the employee begins work. B. Most plans are easy to explain to employees and are straightforward. C. Employees often do not know how much an employer spends on benefits. D. Benefits offered must be the same across all jobs in an organization for equity.

Which of the following is an example of licensing?

A) DMX, an electronics manufacturer, acquires Z-Elex, a start-up firm, and sells all Z-Elex's products under the DMX brand name. B) Berry, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee. C) XLC, a sporting goods firm, sponsors a number of top athletes in various sports and also hosts the XLC Sporting Achievement Awards. D) ZetaBike, a bicycle manufacturer, teams up with VitaWater, a sports drink producer, to introduce ZetaVita, an energy drink. E) Mason's, a retail chain, sells a number of different products from different manufacturers under the brand name Mason's.