Creatives, in addition to copywriting, also have to understand
a.Assertiveness when pitching ideas to the account people
b.How to ensure their idea is always chosen
c.The value of useful feedback on their work
d. How to do business in the digital space
d. How to do business in the digital space
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Individuals from low-context cultures may perceive people from high-context cultures as less attractive and trustworthy
Indicate whether this statement is true or false.
As a lighting director, you may wonder whether you always need to use a light meter. Which statement is most accurate regarding the use of a light meter?
a. if you are good at lighting, you will never need a light meter b. good lighting is guaranteed when you use a light meter c. light meter readings are valuable as a guide to make lighting more efficient d. light meters, when used correctly, make video monitors unnecessary in lighting e. light meters should be used only by the video operator