A norm is an expected standard of ________

When two or more companies compete for a contract with creative pitches, the process is sometimes called a shootout

Indicate whether the statement is true or false

Understanding target audience perceptions of cost is important because

a. strategies can be used to reduce perceived costs b. target audience perceptions are always right c. a marketer wants to minimize the number of exchanges d. a perceived cost is the same as monetary cost e. costs only accrue to the target audience so you need to understand them