Name four characteristics of effective leadership communication

When a corporate-nonprofit alliance is distinguished by sales and other forms of direct revenue accruing to the company and the nonprofit receiving direct financial payments or the contribution of goods, services or volunteers, it is a:

a. Joint Issue promotion b. A first-order benefit c. A second-order benefit d. Corporate Issue promotion e. Co-branding

Incremental cash flows represent the additional cash flows expected as a direct result of the proposed project

Indicate whether the statement is true or false