Decisional balance refers to _______.
a. the rough percentages of people who decide to engage in a certain behavior
b. the reduction of uncertainty after a decision is made
c. an individual’s assessment of the importance of the pros and cons of a behavior
d. the reasons a person moves from one stage to the next
c. an individual’s assessment of the importance of the pros and cons of a behavior
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_____ is a service many public relations agency provide that is designed to establish company brands and promote reputation
A) Crisis communication B) Branding and corporate reputation C) Public affairs D) Research and evaluation E) Executive speech training
A directional hypothesis is
A. states that a difference in either direction is acceptable. B. preferable to a null hypothesis. C. a precise statement indicating the nature and direction of the relationship or difference between variables. D. an operationalization of two more variables. E. preferable to a research question.