The growth of box stores did not reach original expectations, in large part, because _____
a. they lacked brand continuity
b. they could not fulfill customer one-stop shopping needs
c. they were not price competitive on nonfood items
d. store managers could not handle widely divergent product lines
b
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Which of the following is true about generic brands?
A) They are more popular today than ever before. B) They were first developed during the last period of economic prosperity in the United States. C) They were designed to appeal to the price-conscious consumer. D) They attract approximately 25 percent of all dollars spent in U.S. supermarkets. E) They are manufacturer brands.
A supply chain can use a high level of product availability to improve its responsiveness and attract customers
Indicate whether the statement is true or false.