When comparing mutually exclusive projects which have different scales, you must know the dollar impact of each investment rather than percentage returns

Which of the following is NOT true about demographics?

A) Demographics are quantifiable characteristics about consumers. B) Demographic data are particularly easy to obtain and useful for statistical analysis. C) Marketers can often categorize consumers along a number of factors. D) Businesses can be classified demographically. E) Demographic information focuses on consumers' values, attitudes and lifestyles.

In a Treasury auction, how is the price that a noncompetitive bidder must pay determined in a single-price auction format?

What will be an ideal response?