According to the Boston Consulting Group (BCG) matrix, when the market growth of a product is low but the relative market share is high, it is known as a:

A) cash cow.
B) dog.
C) star.
D) problem child.

A

Business

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The direct marketing technology that allows for customized printing of material is called:

A) data mining B) digital direct-to-press C) digital computerization D) direct press

Business

15 million transactions are made per year at a total cost of $750 million. Calculate the cost per transaction

A) $5 B) $50 C) $500 D) $5,000 E) $50,000

Business