According to the authors, advertisers who market such products as deodorants, mouthwashes, and room deodorizers succeed because they
a. convince consumers that their products are relevant to them.
b. use attractive spokespeople.
c. use fear appeals to activate consumers' subjective norms.
d. use logical appeals to target consumers' health concerns.
Answer: A
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At what age do infants typically show interest in other infants?
A) 2 months B) 4 months C) 6 months D) 12 months
If Stewart and Merrie want to regulate their children's TV and computer use, one helpful strategy is to
A) allow their children only 30 minutes of unsupervised TV viewing or computer use per day. B) allow their children to only be able to do one or the other each day of the week. C) avoid using TV or computer time as a reward. D) permit their children to watch TV and play on the computer only in their bedrooms.