Probably, the most difficult challenge for nonprofessional staff of nonprofits, like telephone operators, security officers, cleaning staff and the like, in internal marketing is
a. to get them to have the right target audience mindset
b. to get them to call on potential donors and ask for money
c. to get them to listen to the professional marketer on staff
d. to get them to recognize the fact that they have marketing influence
e. to get them cooperate in a personal marketing audit of the organization
A
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