To be successful in today's markets, businesses must:
A. provide the greatest variety of products to consumers.
B. spend more money on marketing and less on production.
C. focus their resources on achieving the goal of zero defects.
D. delight customers with a quality product at a good price and outstanding service.
Ans: D. delight customers with a quality product at a good price and outstanding service.
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Which of the following is the most effective emotional appeal?
A) For a limited time you will receive our employee discount on any new General Motors vehicle. B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it. C) Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow. D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.
Forecast errors
a. are the difference in successive values of a time series b. are the differences between actual and forecast values c. should all be nonnegative d. should be summed to judge the goodness of a forecasting model