A subconscious approach that draws on previous experience to make sense of what we are encountering is defined as _______.

a. situational attribution
b. conscious processing
c. social perception
d. automatic processing

d. automatic processing
A subconscious approach that draws on previous experience to make sense of what we are encountering is defined as automatic processing. We use heuristics, which are short-cut rules of thumb for understanding how to perceive something based on past experience with similar stimuli.

Communication & Mass Media

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The origin and the target readership of materials is known as

a. source variety. b. core materials. c. key sources. d. target resources.

Communication & Mass Media

As soon as the news program begins an interview with the President of the United States, Dolores quits paying attention and she mumbles to herself, "I already know everything he has to say and I don't want to hear it again." Dolores ability to listen is being hindered by

A) message overload. B) prejudgment. C) preoccupation. D) message complexity. E) noise.

Communication & Mass Media