At some catalog retailers, employees on roller skates called pickers are handed a printout of the products a customer wants, and then the pickers skate through large warehouses accumulating the desired products into one central location
The pickers are engaged in ________.
A) enterprise resource planning
B) transportation
C) materials handling
D) warehousing
E) inventory control
C
Business
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The changes in prices of other products affect the demand for an item. This is a phenomenon called ________
A) cross-elasticity of demand B) complementary elasticity C) interdependent elasticity D) parallel elasticity E) variable demand
Business
What are the total gross rating points (GRPs) for this media plan, assuming that each magazine carries a weekly ad insertion for a total of four weeks?
A) 11 B) 22 C) 26.4 D) 44 E) 52.8
Business