The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result
in decision processes and purchase decisions.
A) self-reliance
B) self-perception
C) psychogenic
D) stimulus-response
E) projective
D
Business
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Which of the following is a pitfall of cross-border alliances?
A) increase in the number of existing competitors B) disputes over management C) convincing expatriates D) finding local skilled employees
Business
Suppose that you go to a bank at which you have no account, give the bank cash, and in return obtain a check drawn against that bank which you will use to pay someone else. This is called a
A) cashier's check. B) certified check. C) traveler's check. D) None of the above are correct.
Business