Why might a company with a small advertising budget turn to guerilla marketing?
What will be an ideal response?
Guerrilla marketing involves "ambushing" customers with promotional materials and content in unexpected places. Guerrilla marketing activities are increasingly popular because they are relatively cheap and can generate buzz.
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Which of the following statements is true about the trends in world economy?
A) Global economic activity will shift from the East to the West. B) The demand for natural resources will continue to grow. C) Shifts in consumer segments will not affect the consumer marketplace. D) An aging worldwide population will demand decreasing levels of productivity.
Marketing messages nearly always compete with messages from other companies who are trying to reach the same audience
Indicate whether the statement is true or false.