The 80/20 rule is most directly related to ________ segmentation

Jefferson & Sons is evaluating a project that will increase annual sales by $138,000 and annual costs by $94,000. The project will initially require $110,000 in fixed assets that will be depreciated straight-line to a zero book value over the 4-year life of the project. The applicable tax rate is 32 percent. What is the operating cash flow for this project?

A. $11,220 B. $29,920 C. $38,720 D. $46,480 E. $46,620

Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to

people's memories, associations, and stories. A) cultural branding B) narrative branding C) brand journalism D) emotional branding E) personal branding