Individualistic cultures put more emphasis on self-reliance,

A) independence and individual achievement.
B) Independence and group achievement.
C) independence and social bonds.
D) social bonds and conformity to the larger social group.

A

Communication & Mass Media

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There are __________ characteristics of vocal delivery discussed in Chapter 13

a. 5 b. 6 c. 7 d. 8 e. 9

Communication & Mass Media

According to the text, which of the following best summarizes Em Griffin’s view of the

wisdom of using guilt to persuade people?

a. Guilt is effective at gaining compliance with a request, but people tend to avoid and devalue those who make them feel guilty. b. Guilt is not very effective at gaining compliance with a request. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. Guilt is a technique that can unlock the subliminal desires that have been repressed, resulting in low levels of immediate persuasion but higher levels of persuasion over the long-term. d. Guilt operates according to the principle of reciprocity—if you make me feel guilty then I’ll make you feel guilty. e. Guilt is persuasive with some people and not so persuasive with others—the persuader really needs to know the audience before using the guilt appeal.

Communication & Mass Media