Which medium is most effective for delivering a message that requires absorption of details?

A) print
B) television
C) radio
D) movies
E) none of the above

Answer: A

Communication & Mass Media

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A hypothetical example is ________

A) ?more persuasive. B) ?unethical because it's false. C) ?often useful when dealing with sensitive issues. D) ?brief, by definition. E) ?the same as an analogy.

Communication & Mass Media

Empowerment is most likely to occur when:

A. communication behaviors are effective but an individual has very low interpersonal power. B. communication behaviors are ineffectively combined with excessive use of power. C. expressions of interpersonal power are sufficient and communication behaviors are effective. D. expressions of interpersonal power are excessive and communication behaviors are effective. E. None of the answers is correct.

Communication & Mass Media