Burger King’s Be Your Way campaign focused on an issue, an audience and an event that would ensure engagement. This was an example of ______.
a. situational theory of public
b. policy based theory of public
c. values based theory of public
d. contextual theory of public
a. situational theory of public
Communication & Mass Media
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The primary purpose of an informative speech is to impart knowledge
Indicate whether the statement is true or false
Communication & Mass Media
Recognizing that a Japanese person doesn't hold eye contact is an example of which response to diversity?
A) tolerance B) respect C) ethnocentrism D) understanding E) acceptance
Communication & Mass Media