A persuasive email message to promote pop-up ad blocker software has as its central selling point the protection of children from pornography. The central selling point should
a. appear early in the message when the product is introduced.
b. appear at the end to reinforce the requested action.
c. be reinforced throughout the message.
d. be implied as the product is described.
C
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"I Can't Believe That It's Medicine" is an advertising slogan for a new antacid. The manufacturer claims that their antacid works faster and tastes better than any competing brand. These claims are part of the firm's strategy to achieve:
A. deceptive marketing recognition. B. the creation of knockoff products. C. new product development. D. product differentiation.
The number of defects after a hotel room cleaning (sheets not straight, smears on mirror, missed debris on carpet, etc.) should be measured using what type of control chart?
A) x-bar chart B) R-chart C) p-chart D) c-chart E) either x-bar chart or R chart