Generally speaking, a company has little control over media. To compensate for this lack of control, many companies utilize:

Publicity is similar to advertising in that companies pay the media for placement of stories and news items

Indicate whether the statement is true or false

When the Federal Reserve wishes to ________ interest rates, it ________ the amount of funds at commercial banks

A) increase; increases B) reduce; reduces C) reduce; increases D) Both A and B are correct.