Nike's goal to increase sales of its running shoes by 25 percent during the first 6 months of the new fiscal year is an example of a ________
A) differentiation objective
B) positioning objective
C) marketing objective
D) marketing strategy
E) target market strategy
C
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Which of the following statements is correct regarding the predictability of analytical procedures in a financial statement audit?
a. Relationships involving only balance sheet accounts tend to be more predictable than relationships involving income statement accounts b. Relationships involving income statement accounts tend to be more predictable than relationships involving only balance sheet accounts c. Relationships involving transactions subject to management discretion tend to be more predictable than automated transactions d. Relationships in a dynamic environment tend to be more predictable than relationships in a stable environment
One of the main disadvantages of a paired-comparison procedure is that:
A) it leads to unreliable ratings. B) it can lead to a tie among incumbent appraisals. C) it becomes complicated when there are a large number of subordinates. D) it allows supervisors to rate every employee's performance as above average.