The ratio of labor cost per day to productivity, in units per day, is the labor cost per unit

Columbia Sportswear makes nylon activewear. Its marketing manager set a goal to use greater promotional efforts to increase by 12 percent over the next three years the sales of the company's line of comfortable, lightweight clothing for people who fish. Columbia Sportswear's marketing manager is engaged in ________.

A) portfolio planning B) strategic planning C) scorecard balancing D) mass marketing E) tactical planning

What is one possible pitfall Kevin Salazar should be aware of when giving the presentation?

A) He needs to promote the benefits of ScranTone without saying anything negative about the current supplier. B) The buyer must have disliked Kevin not to have purchased from him in the past. C) He needs to talk down to the buyer to make sure the buyer understands. D) A successful presentation could end up with an order bigger than ScranTone can handle. E) This account could make or break his quota for the month.