The fundamental problem with a sales orientation is a lack of understanding of the needs and wants of the marketplace
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
The fundamental problem with a sales orientation, as with a production orientation, is a lack of understanding of the needs and wants of the marketplace. Sales-oriented companies often find that, despite the quality of their sales force, they cannot convince people to buy goods or services that are neither wanted nor needed.
Business
You might also like to view...
Expatriate managers who lack others-orientation tend to treat foreign nationals as if they were home-country nationals
Indicate whether the statement is true or false.
Business
Depreciation is the reduction in market value resulting from usage or time
Indicate whether the statement is true or false.
Business