According to the Impact / Society box, “Elements of Mass Communication,” which of the following can change a message after it has been sent?
a. sender
b. channel
c. medium
d. noise
ANSWER: d
Communication & Mass Media
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In class, I gave the example of how identifying a set of apples led some people to perceive a pear as an apple. This is an example of:
A) Stimulus misattribution B) Perceptual priming C) Deceptive orientation D) Relative similarity
Communication & Mass Media
Ethical behavior includes all of the following except ________
A) distinguishing between fact and opinion in your speeches B) avoiding plagiarism C) being a good listener D) excluding information that is contrary to your message
Communication & Mass Media