An essential truth of 21st-century public relations is that it's not only what you say that's important, it's telling your story _____

A) with brilliant news releases
B) with television advertising
C) using media the audience prefers
D) with campaign posters
E) on radio talk shows

Answer: C

Communication & Mass Media

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While waiting in line at the grocery store, Mel chit-chatted with the person behind him. Which

type of distance most likely took place during this exchange? A) personal distance B) social distance C) public distance D) intimate distance

Communication & Mass Media

When should you ask potentially embarrassing questions, such as about income, in a survey?

a. It doesn't matter b. At the beginning c. At the end d. Somewhere in the middle

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