If Burger King's advertising manager decides to match McDonald's advertising expenditures the ________ advertising budget method is being used

The ____ theory is concerned with how leaders influence followers perceptions of their work aims and the courses they follow toward attaining the end.

Fill in the blank(s) with the appropriate word(s).

In the international marketing arena, the greatest problem in sampling stems from the:

A. lack of adequate demographic date from which meaningful samples can be drawn B. high probability of foreign government intervention in the sampling process C. inability of international market researchers to speak foreign languages D. lack of expertise in designing sampling layouts for a non domestic market E. difficulty in determining sample size suitable for the relevant foreign market