Cash flows and profits are synonymous, in other words, higher cash flows equal higher profits

The 80 percent rule is met if a company has hired:

A. at least 10 percent of black applicants if it has hired 20 percent of all white applicants. B. at least 10 percent of white applicants if it has hired 20 percent of all black applicants. C. minorities at the rate of at least 80 percent of the rate at which it hires from the demographic group. D. minorities at the rate of at least 20 percent of the rate at which it hires from the demographic group.

Brands in a market with many competitors and high advertising clutter must ________

A) have very high prices compared to competitors B) be advertised only through print and social media C) be advertised more heavily to be noticed in the marketplace D) never be advertised using informative advertising E) be advertised only during the mature stage of the product life cycle