Which of the following is NOT an advantage of online marketing over traditional marketing?
A) ability to reach households without high-speed Internet access
B) ability to track how many eyes have viewed an ad
C) ability to tailor ads based on consumers' interests
D) ability to reach consumers using mobile technologies
E) ability to charge advertisers only for the number of times a Web surfer clicks their ad
A
Explanation: A) Effective online marketing relies heavily on media rich ads that require high-speed Internet access for viewing. Marketing to individuals without high-speed Internet access would likely be more effective using traditional television or print advertising. Major advantages of online marketing include the ability to know how many people have viewed an online ad, the ability to place ads where people with special interests are likely to see them, and the ability to market to consumers who are using mobile technologies such as the iPhone.
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