Union for musicians:

An international retail giant chooses women between the ages of 17 and 35 in European countries as the target market for a new line of fashion apparel that it plans to launch soon. Which of the following types of segmentation is the company using?

A) behavioral segmentation B) benefit segmentation C) psychographic segmentation D) demographic segmentation

________ is a comparative scaling technique where numbers are assigned to objects such that ratios between the assigned numbers reflect ratios on the specified criterion

A) Q-sort scaling B) Magnitude estimation C) Guttman scaling D) Constant sum scaling