Which of the following statements describes how a nonprofit organization should design its product offering?
a. The organization should remember that the product offering is not as crucial to organizational success as the other elements of the service mix.
b. The organization will need to satisfy the needs of the target market or it will fail.
c. The product offering will have to be tangible.
d. The organization should try to create products it can inventory.
Ans: b. The organization will need to satisfy the needs of the target market or it will fail.
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Indicate whether the statement is true or false