Integron Inc, a company that manufactures office furniture, has recently observed a dip in its profitability. Salespeople visit an average prospect at least six times before closing a deal
What suggestion can you give the company to reduce this expense of direct marketing and increase its profitability?
Student answers can vary. The company can replace some of the sales calls with telemarketing. This would help them reduce the costs and increase profitability.
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Which of the following is true of a firm that pursues a global standardization strategy?
A. It ensures that it pursues a high-cost strategy on a global scale. B. It has its production, marketing, and R&D activities in only one optimum location. C. It tries to customize its products to local conditions. D. It has shorter production runs. E. It reaps maximum benefits from economies of scale and learning effects.
Which type of justice asks whether an employee received compensation equitable with performance?
A) Distributive B) Utilitarianism C) Procedural D) Individualism