What are the three essential elements of a powerful brand?
What will be an ideal response?
The three essential elements are the values that characterize the brand, the brand's reason for being (other than making money), and the future environment that the brand aims to facilitate.
Business
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A norm is a written rule a group agrees upon that guides behavior.
a. True b. False
Business
Which of the following is a benefit of franchising for franchisees?
A) The franchisee finds it easier to borrow money from financial institutions. B) The franchisee receives ownership of the franchisor's trade mark. C) The franchisee must change its operations to suit those of the franchisor's. D) The franchisee collects royalty payments from the franchisor. E) The franchisee is paid by the franchisor for being part of the system.
Business