Urgency, specific application, and size of order are examples of ________ segmentation variables for business markets
A) situational factors
B) demographic
C) purchasing approaches
D) personal characteristics
E) operating variables
A
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Prior to the development of the cardiac stent, surgeons used balloons to clear obstructed heart vessels, but there was no way to ensure the vessels would stay open
The stent is a tiny metal scaffold that props open the formerly obstructed blood vessel and keeps it from becoming obstructed again. Surgeons who use the stent had to engage in a great deal of learning to understand its use and its value in patient care. There was nothing like the stent on the market when it first appeared. The cardiac stent is an example of a ________. A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation
Suppose that a highway is governed by a use fee charged to motorists that is based on congestion, operation and maintenance. The total traffic t is used to determine the cost of 5t2. What is the average cost per motorist?
A) 2.5 B) 5 C) 5t D) 2.5t