When there is only one outlet for a line of products in a given geographic area, this is called ________ distribution
A) exclusive
B) selective
C) intensive
D) unlimited
E) convenience
A
Explanation: A) When only one outlet for a line of products is used this is called exclusive distribution. Sellers typically undertake this type of distribution for products that carry a certain degree of prestige. Selective distribution is used when buyers must be provided with information on features of the products in order to make the sale. And selective distribution is appropriate when customers need other services, such as installation. Intensive distribution is used when products should be sold with the widest possible exposure in the market. The other choices are not distribution strategies.
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