The consumer value method of estimating brand equity attempts to measure the value of a brand based on input from consumers through measures such as familiarity, quality, purchase considerations, customer satisfaction, and willingness to seek out the

For a creative brief, constraints include all of the following, except:

A) left-brained appeals B) disclaimers C) copyright registrations D) trademarks

Assume that both Apple and Yahoo plot on the SML. Apple has a beta of 2.6 and an expected return of 21.2%. Yahoo has a beta of 0.90 and an expected return of 9.3%

The expected return on the market portfolio is 10%and the risk-free rate is 3%. If you wish to hold a portfolio consisting of Apple and Yahoo and have a portfolio beta equal to 1.5, what proportion of the portfolio must be in Apple? What is the expected return on the portfolio? Apple Yahoo Market Portfolio Risk-free Asset Beta 2.6 0.9 1.0 0.0 Expected Return 21.2% 9.3% 10.0% 3.0% What will be an ideal response?