Finance theory suggests that the current market value of a bond is based upon which of the
following?
A) the future value of interest paid on a bond
B) the sum total of principal and interest paid on a bond
C) the present value of a bond's par value plus the future value of the bond's present value
D) the sum of the present value of the bond's interest payments and the present value of the
principal
D
Business
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Flexwell advertises its tires as "the only tire that can withstand the hottest temperatures." Flexwell is positioning its product on the basis of ___.
a. Popularity b. Its price c. Emotion d. Its attribute
Business
The element of an advertisement that taps into or activates a person's value system is a(n):
A) message theme B) appeal C) executional framework D) leverage point
Business