Kruller A.G. issues a bond that is offered for sale simultaneously in Europe, the United States, and Japan. Which of the following best describes this bond?

Non-comparative itemized rating scales with strong adjectives as anchors (1=generally disagree, 7=generally agree) result in less variable and more peaked response contributions

Indicate whether the statement is true or false

Which of the following pricing objectives is best suited for use during the introductory stage of

the life cycle of first-generation high-end technology products? A) survival pricing objective B) market share maximization pricing objective C) market skimming pricing objective D) product-quality leadership pricing objective