In advertising, ________ is a legal tactic, while ________ is not legal
A) puffery; an exaggerated claim
B) an exaggerated claim; puffery
C) bait-and-switch; puffery
D) an exaggerated claim; bait-and-switch
E) corporate social responsibility; social marketing
A
Business
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A responsibility report should
a) show only those costs that a manager can control. b) be prepared in accordance with generally accepted accounting principles. c) only show variable costs. d) only be prepared at the highest level of managerial responsibility.
Business
Discuss four techniques to improve the readability of a message
What will be an ideal response?
Business