Name the global giants of media. What influence does globalization of communications media have on content diversity?
What will be an ideal response?
ANS: The six largest global media companies are Time Warner, Disney, Bertelsmann, Viacom, News Corporation, and Sony/Columbia/TriStar. Globalization leads to less content diversity overall, although it may present more options at the local level. With a few corporations seeking maximum audiences, diversity of media products shrinks, and variable cultural points of view are consolidated into a global product.
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When you use disproportionate sampling, what should you keep in mind when analyzing the data collected from those samples?
a. There are no special concerns associated with disproportionate sampling. b. The two samples need to be analyzed either separately or comparatively. c. The researcher cannot test hypotheses, but can only address research questions. d. The researcher needs to modify her analysis to account for a representative sample.
Use Hymes’ SPEAKING model to describe a particular genre of speech that is characteristic of a community that you belong to (for example, the community of communication studies students). Define each topic in the model and describe the speech genre using that model
What will be an ideal response?