Answer the following statement(s) true (T) or false (F)

1.Small portions of recorded interviews are called soundbites or actualities.
2.A voice-over has no video or soundbites and just has the journalist reading the story aloud.
3.VO/SOT stands for “voice-over/sound on tape” and integrates the use of a soundbite or two into a story.
4.The package involves integrating interaction between the reporter and the anchor during a live newscast.
5.The types of stories broadcast journalists create vary based on length and the integration of video and audio elements.

1.true
2.false
3.true
4.false
5.true

Communication & Mass Media

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There are many reasons why it is important to have a content marketing strategy for a social media campaign. All of these are valid reasons EXCEPT ______.

A. it helps create a strong brand awareness for the brand B. it helps gain a reputation in the field as a great resource C. it provides assets for the social media campaign to use D. it is a trendy area to get into because it helps generate immediate sales

Communication & Mass Media

According to your textbook, the following statement is an example of the fallacy of ________:Whenever the number of ice cream sales increases in a coastal area, so does the number of shark attacks. If we want to keep our beaches safe, we have to close our ice cream stands.

What will be an ideal response?

Communication & Mass Media