Quality practitioners should not compare process chart limits with product specifications

Which of the following statements is TRUE of the role of advertising in business markets?

A) Advertising is unsuitable for explaining a product's features. B) Business marketers tend to spend comparatively more on advertising. C) Business buyers consider advertising inappropriate for reaching them. D) Advertisements can legitimize the company and introduce its products. E) Salespeople generate leads through personal selling and use advertising for follow-up.

Which of the following is NOT an advantage of a focus group?

A) generate fresh ideas B) allow clients to observe their participants C) allow easy access to special respondent groups such as lawyers and doctors D) produce quantifiable results suitable for statistical testing E) can provide information on a wide variety of issues